Royal Enfield has announced a significant price cut of Rs. 22,000 on its popular 350cc range, aiming to boost demand in India’s highly competitive mid-segment motorcycle market. The decision comes at a time when two-wheeler sales have been pressured by rising input costs, changing consumer preferences, and intensifying rivalry from domestic and international manufacturers. By reducing the price of its flagship segment, Royal Enfield seeks to strengthen its leadership in the mid-capacity category while appealing to younger riders and cost-sensitive buyers.