Candere

Candere, the digital-first jewellery brand under the umbrella of Kalyan Jewellers India, has named Bollywood icon Shah Rukh Khan as its brand ambassador. The appointment marks a strategic move to align the brand with a younger, style-conscious demographic amid growing demand for personalized and lifestyle-driven ornaments. As India’s jewellery sector becomes increasingly segmented, Candere aims to leverage Khan’s intergenerational appeal to enhance its digital footprint and deepen its connection with consumers who value both tradition and contemporary aesthetics.

Rupesh Jain, the founder of Candere, has ventured into the lab-grown diamond jewellery industry with the launch of 'Lucira', a brand aimed at revolutionizing modern luxury. With a strong focus on the bridal segment, Lucira offers solitaires, engagement rings, and eternity bands, among other designs. The brand plans to expand both nationally and internationally, with flagship stores slated for major Indian cities. Jain envisions Lucira becoming a leading name in the global lab-grown diamond market, capitalizing on India's growing influence in the sector.