Shiprocket, an IPO-bound logistics and e-commerce firm, has announced a strategic partnership with CriticaLog, a specialized logistics company. This collaboration marks Shiprocket's entry into the premium shipping category, focusing on high-value goods such as gold and diamond jewellery. By leveraging CriticaLog’s expertise in time-sensitive shipments and Shiprocket’s advanced logistics technology, the partnership aims to provide reliable shipping solutions for India's growing gems and jewellery sector.