In a strategic move to align health insurance with proactive wellness, Galaxy Health Insurance has launched Galaxy Marvel, a flagship offering designed to reward policyholders for maintaining healthy lifestyles. Backed by the TVS Group and industry veteran V Jagannathan, the Chennai-based insurer is positioning itself at the intersection of preventive healthcare and digital innovation. The Marvel plan provides policyholders with health-linked incentives and digital wallet credits, deepening the firm’s commitment to affordability, accessibility, and long-term customer engagement.