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Heineken NV

By Gurminder Mangat , 19 April 2025
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Heineken’s Strategic Growth in India: Challenges and Opportunities Amidst Market Dynamics

Heineken NV has reported a modest increase in its beer sales in India, with a mid-single-digit rise in volume for the latest quarter. While the company slightly lagged the market growth due to temporary supply issues in one major state, its organic net revenue grew in the low teens. Heineken’s strategy of focusing on premium products like Heineken Silver and Kingfisher Ultra is showing promise, with the premium segment growing by 20%.

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