In a strategic effort to invigorate demand in India’s growing electric two-wheeler market, Hero Electric has reduced the price of its Vida VX2 scooter by Rs. 15,000, bringing the new starting price to Rs. 44,990 (ex-showroom). This aggressive pricing adjustment aims to capture a broader audience of cost-sensitive consumers, strengthen the company’s foothold in the mass-market EV segment, and respond to intensifying competition.