Kult, a Gurugram-based beauty tech startup, has successfully raised USD 20 million (Rs. 170 crore) in Series A funding to expand its mobile application-based platform. The investment round, led by Payal Kanodia and Aishwarya Bansal from M3M Family Office, also included participation from Venture Catalysts. The company aims to achieve a Gross Merchandise Value (GMV) of Rs. 650-700 crore in the current fiscal year, with a focus on personalized skincare and an ambitious target of 10,000 daily orders.