OnePlus has broadened its presence in India’s fast-growing wireless audio market with the launch of the Nord Buds 3R, a pair of true wireless earbuds targeted at entry-level buyers. Positioned as an affordable yet performance-oriented product, the new earbuds aim to capture consumers seeking reliable sound quality, practical features, and long battery life without the premium price tag. The move highlights OnePlus’s strategy of diversifying beyond smartphones to strengthen its ecosystem of connected devices.