India’s spirits industry has raised concerns over structural imbalances in state-level excise policies, pointing to an uneven playing field between domestic spirits and imported alcoholic beverages. Industry representatives argue that current frameworks often result in higher effective taxation on Indian-made liquors compared with international brands, reducing competitiveness in the domestic market. These disparities, they contend, are stifling growth, discouraging investment, and limiting the sector’s ability to fully capitalize on rising consumer demand.