ITC Ltd posted a modest 2% increase in standalone net profit for the fourth quarter of FY2024-25, driven by a resurgence in rural consumption and consistent performance in its core cigarette segment. The company’s gross revenue rose 9.2% year-on-year to Rs 18,266 crore, while EBITDA edged up 2.5% to Rs 5,986 crore. Despite inflationary pressures and competitive challenges in segments such as notebooks and paper, ITC’s strategic portfolio premiumisation and targeted acquisitions, including in FMCG and pulp and paper, underpin its growth trajectory.