In a decisive move to consolidate its position in India’s competitive footwear market, Kothari Group has acquired two homegrown brands—Zodiz and Jeetlo. The acquisitions are part of a broader strategic initiative to diversify product offerings, penetrate untapped regional markets, and strengthen distribution across both traditional and digital retail channels. By absorbing these labels, Kothari aims to bolster its mid-market presence and leverage existing brand equity to drive volume growth.