Mercedes-Benz India

Luxury carmaker Mercedes-Benz India reported record-breaking sales in the second quarter of 2025, underscoring the brand’s sustained momentum in the premium automobile segment. The company’s strong performance was driven by heightened demand for its SUV range and new-generation sedans, coupled with rising consumer confidence and broader economic stability. With the festive season—particularly **Navratri and Diwali—**approaching, Mercedes-Benz expects another quarter of robust growth as affluent buyers continue to prioritize luxury and technology.

Mercedes-Benz India is reportedly considering a price adjustment for its portfolio, reflecting broader cost pressures in the automotive sector. Rising input costs, fluctuating currency rates, and increasing logistics expenses are prompting global automakers to revisit pricing strategies. The potential adjustment comes as demand for premium vehicles in India remains robust, driven by strong consumer confidence and increasing urban affluence.

Mercedes-Benz India posted a 4.44% growth in sales for FY24-25, selling 18,928 units. The company saw strong demand for its high-end models, with one in four cars sold priced above Rs 1.5 crore. However, the company’s sales dipped by 11.8% in the first quarter of 2025, primarily due to a slowdown in the entry-luxury segment. Despite this, Mercedes-Benz is optimistic that the recent interest rate cuts by the Reserve Bank of India (RBI) will help revive demand. The company continues to expand its footprint in emerging markets with new outlet openings planned for 2025.