In a strategic move reflecting confidence in India’s burgeoning elder care segment, Neo Asset Management has invested USD 20 million (approximately Rs. 170 crore) in Nobel Hygiene, a leading manufacturer of adult diapers. The investment, a mix of primary and secondary capital, aims to accelerate the company’s expansion in distribution and strengthen its flagship brand, Friends. As Nobel Hygiene prepares for an anticipated public offering, the partnership with Neo underscores the growing relevance of senior wellness products and the evolution of consumer health sectors in India.