Ola Group’s artificial intelligence subsidiary, Krutrim, has announced the acquisition of BharatSah'AI'yak, an AI-driven platform developed by technology consultancy Samagra. While the financial details of the deal remain undisclosed, the move includes the onboarding of Samagra’s core AI team. The acquisition is expected to significantly bolster Krutrim’s portfolio by integrating BharatSah'AI'yak’s proven capabilities — notably the KumbhSah'AI'yak chatbot, designed to assist pilgrims during Maha Kumbh 2025. This strategic move underlines Krutrim’s intent to scale inclusive and indigenous AI solutions across India, leveraging its proprietary Large Language Models (LLMs), cloud infrastructure, and agentic technology.
A Strategic Expansion in AI Solutions
Krutrim’s acquisition of BharatSah'AI'yak signals a decisive step in its mission to offer AI technologies deeply rooted in India’s diverse cultural and societal landscape. Developed by Samagra, BharatSah'AI'yak has demonstrated its utility through KumbhSah'AI'yak, an AI chatbot created to aid visitors at Maha Kumbh 2025 with real-time information on rituals, lodging, navigation, and local attractions.
By incorporating this platform, Krutrim not only broadens its service offerings but also positions itself as a key player in building AI tools that address the specific and nuanced needs of India’s population.
Integration of Talent and Technology
In addition to acquiring the platform, Krutrim has onboarded Samagra’s core AI development team. This move ensures continuity in innovation and brings valuable expertise into the Krutrim fold. The company has emphasized that integrating BharatSah'AI'yak will enhance its capabilities to build AI that is inclusive, intuitive, and reflective of India’s lived realities.
Krutrim had earlier hosted open-source LLM services for KumbhSah'AI'yak, and with this acquisition, it now plans to deploy its own proprietary Large Language Models, cloud infrastructure, and agentic platform — branded as Kruti — to scale BharatSah'AI'yak across the country.
The Broader Vision: Scaling AI for India
This acquisition aligns with Krutrim’s broader strategy of developing AI ecosystems that are accessible, locally relevant, and built on robust technological foundations. By leveraging its in-house LLMs and infrastructure, Krutrim aims to expand BharatSah'AI'yak’s reach beyond regional deployments like Maha Kumbh, with the potential to address pan-India use cases across sectors such as governance, tourism, and citizen services.
The integration reflects Ola Group’s continued investments in homegrown AI capabilities and underscores its ambition to shape the future of AI applications in India, with a focus on scale, inclusivity, and cultural resonance.
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