Patanjali Foods has announced a reduction in the maximum retail prices (MRPs) of its flagship Nutrela Soya products, marking a strategic move to strengthen consumer affordability and expand market penetration. The price adjustment is expected to enhance competitiveness amid rising input costs and intensifying rivalry in the packaged protein segment. Analysts view this step as an effort to consolidate brand loyalty while catering to price-sensitive consumers in urban and semi-urban markets.