PepsiCo has expanded its product portfolio in India by introducing Kurkure Jowar Puffs, marking its entry into the millet-based snacking segment. This launch aligns with growing consumer demand for healthier, nutrient-rich alternatives and reflects PepsiCo’s strategic shift toward functional and wellness-oriented snacks. Made from jowar (sorghum), the product combines traditional ingredients with modern processing techniques to deliver taste, convenience, and nutritional value.