Reliance Consumer Products has taken a decisive step to deepen its presence in India’s packaged food segment through the acquisition of Udhaiyam, a well-established regional brand in staples. The transaction underscores Reliance’s broader ambition to scale its fast-moving consumer goods business by combining local brand equity with national distribution muscle. By absorbing Udhaiyam into its consumer ecosystem, the company aims to accelerate penetration in high-frequency food categories while preserving the trust built by regional players.