As gold prices soar, jewellery retailers are offering attractive discounts on making charges and gold value to entice customers ahead of the auspicious Akshaya Tritiya festival. Leading brands like Tanishq, Senco Gold, MP Jewellers, and PC Chandra Jewellers are offering a range of discounts to take advantage of the buying season. Despite the rise in gold prices, which have surged over 30% in the last year, strong consumer confidence and the appeal of gold as a safe investment are expected to drive robust sales during the festival.