SoftBank-backed e-commerce entity Fashnear Technologies has officially rebranded as Meesho Pvt Ltd, signaling a strategic move as it prepares for its forthcoming initial public offering (IPO). This renaming, effective May 13, 2025, aims to consolidate the company’s brand identity under its widely recognized marketplace name. Meesho stands out as the first Indian horizontal e-commerce platform to report profitability and generate positive free cash flow, with Rs 197 crore for fiscal year 2024.