Sterling Tools Ltd, through its subsidiary Sterling Gtake E-Mobility Ltd (SGEM), has made a strategic foray into the manufacturing of rare earth magnet-free traction motors for electric vehicles. This move follows a technology licensing agreement with UK-based Advanced Electric Machines (AEM) Ltd, positioning Sterling as a key player in India’s evolving EV powertrain ecosystem. The initiative not only enhances domestic technological capabilities but also reduces reliance on China-dominated supply chains. With projections indicating a Rs.