In a strategic move poised to reshape India's B2B e-commerce landscape, Udaan has acquired ShopKirana in an all-stock deal, aiming to deepen its presence in the fast-moving consumer goods (FMCG) distribution space. The merger is expected to enhance Udaan’s kirana-tech capabilities by leveraging ShopKirana’s strong retailer network, tech-enabled supply chain, and local market expertise. The combined entity will target Tier-II and Tier-III cities, where demand for efficient, tech-driven wholesale supply remains underserved.