Wipro Consumer Care & Lighting's venture capital arm, Wipro Consumer Care Ventures, has made a strategic investment in the direct-to-consumer (D2C) pet food startup, Goofy Tails. This investment represents Wipro's first foray into the pet care sector and is the third investment of 2025, marking the deployment of Fund I and the launch of Fund II, with a corpus of Rs. 250 crore.