WiseLife, a rising player in the fitness and wellness sector, has successfully raised Rs 8 crore in its latest funding round led by Rukam Capital. The capital infusion aims to bolster operational capacity and enhance supply chain infrastructure, positioning the company for accelerated growth. Backed by notable investors including boAt Co-Founder Aman Gupta and Shaadi.com CEO Anupam Mittal, WiseLife is ambitiously targeting to transition from a boutique label to India’s premier yoga brand.