Zoho’s messaging platform, Arattai, has experienced a dramatic surge in adoption, with daily sign-ups skyrocketing from 3,000 to over 350,000 in just three days. The spike in user engagement has propelled the app to the top of India’s App Store charts in the Social Networking category. Experts attribute this growth to the platform’s focus on privacy, lightweight design for low-end smartphones, multilingual support, and endorsements from government officials promoting homegrown digital solutions.