Mahindra & Mahindra (M&M), one of India’s leading automotive manufacturers, reported a remarkable 60% increase in SUV sales during the Navratri festival period, reflecting robust consumer demand and festive buying momentum. The surge underscores the growing preference for sport utility vehicles across urban and semi-urban markets, driven by new launches, attractive financing options, and festive incentives. M&M’s diverse SUV portfolio, spanning premium and mid-segment offerings, appears to resonate with buyers seeking both performance and value.