In a strategic move to bolster India’s entrepreneurial landscape, the Department for Promotion of Industry and Internal Trade (DPIIT) has partnered with Hero MotoCorp and Zepto to provide targeted support for startups. The initiative aims to accelerate innovation, facilitate market access, and nurture high-potential ventures across sectors. By leveraging the corporate reach and expertise of these industry leaders, the program seeks to create a stronger bridge between emerging businesses and large-scale operational networks.