Apollo AyurVAID, the Ayurveda-focused division of the Apollo Hospitals Group, has announced its foray into the consumer Ayurveda products segment, signaling a strategic shift beyond its established integrative healthcare services. This move aims to tap into India’s flourishing Ayurveda market, which is projected to cross Rs. 1,000 crore in annual value, fueled by rising interest in preventive health and natural therapies.