As India emerges as a dominant force in global diamond consumption, De Beers Group is accelerating its investments in the subcontinent, predicting a doubling of natural diamond jewellery demand by 2030. With India overtaking China to become the second-largest market for natural diamonds, De Beers is launching an ambitious expansion of its Forevermark retail presence. The company also plans to shift focus away from lab-grown diamonds for jewellery, steering their use toward high-tech industrial sectors.