Jewellery

As India emerges as a dominant force in global diamond consumption, De Beers Group is accelerating its investments in the subcontinent, predicting a doubling of natural diamond jewellery demand by 2030. With India overtaking China to become the second-largest market for natural diamonds, De Beers is launching an ambitious expansion of its Forevermark retail presence. The company also plans to shift focus away from lab-grown diamonds for jewellery, steering their use toward high-tech industrial sectors.

Candere, the digital-first jewellery brand under the umbrella of Kalyan Jewellers India, has named Bollywood icon Shah Rukh Khan as its brand ambassador. The appointment marks a strategic move to align the brand with a younger, style-conscious demographic amid growing demand for personalized and lifestyle-driven ornaments. As India’s jewellery sector becomes increasingly segmented, Candere aims to leverage Khan’s intergenerational appeal to enhance its digital footprint and deepen its connection with consumers who value both tradition and contemporary aesthetics.

Rupesh Jain, the founder of Candere, has ventured into the lab-grown diamond jewellery industry with the launch of 'Lucira', a brand aimed at revolutionizing modern luxury. With a strong focus on the bridal segment, Lucira offers solitaires, engagement rings, and eternity bands, among other designs. The brand plans to expand both nationally and internationally, with flagship stores slated for major Indian cities. Jain envisions Lucira becoming a leading name in the global lab-grown diamond market, capitalizing on India's growing influence in the sector.