Limca, Coca-Cola India’s iconic lime-lemon carbonated drink, has surpassed the Rs. 2,800 crore revenue milestone in 2024, reflecting the brand’s renewed momentum in both urban and rural markets. Once a staple of Indian summer refreshment, the 53-year-old brand has undergone a strategic transformation, capitalizing on growing consumer demand across states like Delhi, Punjab, and Haryana. With a strong focus on innovation, localized distribution, and culturally resonant marketing, Limca is rapidly gaining market share.