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Zoho's Strategic Expansion: Empowering Teams, Embracing Local Tech, and Committing to Growth

By Keshav Kulshrestha , 6 October 2025
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Zoho Corporation is experiencing significant growth, driven by its commitment to empowering teams with its updated CRM platform, CRM for Everyone. The company is also gaining momentum in the Indian market, particularly with its messaging app, Arattai, which has seen a substantial increase in user engagement. Founder Sridhar Vembu emphasizes the importance of skill development over stock market speculation, advocating for a focus on building real capabilities. Additionally, Zoho is expanding its workforce, with plans to hire 1,000 employees in the upcoming fiscal year, reinforcing its dedication to long-term growth and stability.

Zoho CRM for Everyone: A Unified Platform for All Teams

Zoho has introduced an updated version of its CRM platform, CRM for Everyone, designed to cater to the needs of various teams beyond just sales. This platform includes features such as Teamspaces, Team Modules, and Requests, all presented in a reimagined user interface. The goal is to empower every team to work smarter, collaborate seamlessly, and drive results. By democratizing CRM access, Zoho aims to enhance productivity across departments, including marketing, legal, onboarding, HR, development, and finance.

Arattai's Surge: Capitalizing on Local Support

Zoho's messaging app, Arattai, has experienced a remarkable surge in popularity, particularly following endorsements from Indian ministers. The app's user base has increased significantly, with daily sign-ups rising from 3,000 to 350,000. This growth is attributed to the Indian government's Aatmanirbhar Bharat initiative, which encourages the use of domestic digital platforms. In response to this surge, Zoho is scaling up Arattai's infrastructure to manage the increased demand and ensure consistent service quality.

Data Sovereignty and Ad-Free Model: Building Trust

Zoho is placing a strong emphasis on data sovereignty and an ad-free business model to expand its footprint, particularly through its homegrown messaging app Arattai and office suite. CEO Mani Vembu underscores that "trust is our currency," highlighting the company's commitment to protecting user data and privacy. This initiative aligns with growing government support for locally developed technologies, as ministers increasingly back platforms that prioritize data localization and user trust.

Commitment to Growth: Hiring Plans Amid Industry Trends

In contrast to widespread tech layoffs, Zoho is bucking the trend by planning to hire 1,000 employees in the upcoming fiscal year. CEO Sridhar Vembu emphasizes that the company is committed to not laying off employees, fostering a culture of job security and stability. This approach reflects Zoho's focus on long-term growth and its dedication to building a resilient workforce.

Sridhar Vembu's Philosophy: Focusing on Skills Over Stocks

Zoho's founder, Sridhar Vembu, advocates for a shift in focus from stock market speculation to skill development. He advises investors and individuals to "stop chasing stocks, start building real skills," emphasizing the importance of cultivating capabilities over pursuing short-term financial gains.

Conclusion

Zoho Corporation's strategic initiatives, including the launch of CRM for Everyone, the surge in Arattai's user base, a commitment to data sovereignty, and plans for workforce expansion, underscore its dedication to long-term growth and stability. By prioritizing skill development and fostering a culture of trust and security, Zoho is positioning itself as a leader in the tech industry, focused on building sustainable value for its users and employees alike.

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