Zoho Corporation

Zoho Corporation is preparing a significant security enhancement for Arattai, its homegrown messaging platform, by rolling out complete end-to-end encryption (E2EE) across all communication channels. The upgrade reflects Zoho’s long-standing commitment to data privacy and responsible tech development. With digital communication tools under increasing scrutiny, the move positions Arattai as a more secure alternative in a competitive market dominated by global players.

Zoho Corporation, a leading Indian SaaS and enterprise solutions provider, is set to launch Zoho Pay, a consumer-focused payments application designed to simplify digital transactions and broaden the company’s footprint in the fintech sector. The app will enable peer-to-peer transfers, bill payments, and merchant transactions, integrating seamlessly with Zoho’s ecosystem of business and productivity tools.

Zoho Corporation is experiencing significant growth, driven by its commitment to empowering teams with its updated CRM platform, CRM for Everyone. The company is also gaining momentum in the Indian market, particularly with its messaging app, Arattai, which has seen a substantial increase in user engagement. Founder Sridhar Vembu emphasizes the importance of skill development over stock market speculation, advocating for a focus on building real capabilities.

Force Motors Ltd, a prominent name in India's automotive sector, has initiated a sweeping digital transformation strategy in collaboration with global software powerhouse Zoho Corporation. Under the ambit of ‘Project DigiForce,’ the initiative seeks to modernize operations across the company’s expansive dealership network using Zoho’s advanced CRM, Dealer Management System, and AI-powered front-office applications.

India's software and IT services industry stands at a critical crossroads, facing what Sridhar Vembu, co-founder of Zoho Corporation, describes as a structural upheaval rather than a mere cyclical downturn. In a thought-provoking commentary, Vembu cautions that decades of inefficiencies, compounded by global economic pressures and technological disruption from AI, have placed the sector in a precarious position.