Television producer Ekta Kapoor has sharply criticized filmmaker Anurag Kashyap for his recent dismissal of Indian family dramas, commonly known as "saas-bahu" soaps, amid a wider debate sparked by Netflix CEO Ted Sarandos’ reflection on Netflix India’s launch strategy. Kashyap suggested that the streaming giant should have begun its India journey with more populist content like family dramas rather than the critically acclaimed but niche show Sacred Games.