India’s fast-moving consumer goods (FMCG) industry is experiencing a measurable cooling in sales momentum following the recent restructuring of the Goods and Services Tax (GST) slabs, according to fresh insights from NielsenIQ. The sector, which had demonstrated resilience despite inflationary pressure and uneven rural recovery, is now adjusting to shifting price dynamics and consumer sentiment. Retailers and manufacturers are witnessing slower off-take across several essential categories as buyers recalibrate spending.